Coca Cola has different drinks
targeted at different groups. For example, Coca Cola drinks appear to be
targeted at young people around the age of 29 and under. It appears so due to
the advertisements and the way they promote their drinks. In television
commercials we generally see a young musician or sports player promoting the
drinks. These commercials tell young people to buy Coca Cola because their idol
or favorite celebrity drinks it. Through commercials, we also see teens having
parties and choosing Coca Cola as their drink of choice. Coca Cola also has
drinks targeted at people who are big such as diet coke which is allegedly
healthier and contains no sugar. Diet Coke serves as a healthier alternative to
regular coke so that people can enjoy the same taste of Coca Cola. Finally, Coca
Cola makes Dasani Water. In order to get people thirstier and buy more water
Coca Cola adds salt to the water mildly so that people won’t taste it but will
make them more thirsty.
There are many different factors that
affect the marketing environment of Coca Cola which includes economic factors,
social factors, technological factors and natural factors. Economic factors
affect Coca Cola due to inflation which is a rise in prices but a decrease in
value. Rising prices can lead to costumers going to cheaper competitors. Social
Factors include making cost efficient products that are recyclable and
environmentally friendly to conserve resources. Technological factors include
adapting to new technology which includes ways to fill bottles and
refrigeration methods. Finally, natural factors affect the marketing
environment because there is a need to make sure that the water is safe and
pure before giving beverages to consumers.
Today, Coca Cola operates in more than
20 countries worldwide and sells 3000 beverage products. Some beverages
include, sparkling drinks, carbonated drinks, coffee, juices and energy drinks.
The Coca Cola Company also employs over 90000 people. Coca Cola has a marketing
department which creates advertisements and promoting their products. There is a
finance department which does book keeping for the company and gives the
company budgets. The sales department deals with the distribution of Coca Cola
products and working at finding low cost transportation routes to deliver Coca
Cola. The packaging department deals with packaging the products and making
sure that the bottles catch the eyes of consumers either with the unique shape
or with the bold colors used on the labels. Finally, Coca Cola also has a
research and development department which is responsible for creating and
developing new products to attract new/more consumers and yield more profits
for the company. These departments affect the Marketing environment of Coca
Cola because it affects people who buy the products. The different departments
helps the company to grow by keeping the company organized, finding ways to
adapt to consumer preferences and providing budgets to ensure that the company
is gaining more profits than it loses.