Coca Cola is targeted at many different groups of consumers. The company mainly targets young people from around ages 17-30. The different varieties in beverages also contribute to attracting different groups of people. Coca Cola carries energy drinks, juices, and water to fit the needs of everyone. The company also uses pricing to target different people such as making smaller bottles that cost less for people at lower economic status'.
Coca Cola has different market segments which targets a specific group of people. They carry energy drinks and vitamin water for athletes, juices mainly for children, Carbonated beverages in different flavors for adults, and water. Meeting the needs of different consumers means that the company can prosper and get more customers. Today, Coca Cola still makes new products to target more people and expand their product line; this helps the company to remain the number one in carbonated beverages against competitors.
When it comes to business marketing, Coca Cola is very strategic. They market to fast food chains such as mcdonalds, shows like american idol and to supermarkets. By marketing to different companies they are marketing directly to and indirectly to their customers. they can reach their target market without having to be directly involved in promoting their products to their customers.
Another strategy that Coca Cola uses to market is that they use a variety of products in fast food chains. Coca Cola currently dominates fast food companies over its competitor Pepsi. McDonalds,Wendys, Burger king and popeyes all serve Coca Cola beverages with their meals and offer a varity of drinks for people to choose from. Due to the different selections of drinks the company can profit from any beverage sold whether it is Coke or Hi-c.Coca Cola has hundreds of bottlers world wide that sells beverages to consumers, this helps coca Cola to grow as a company and not have to directly sell to consumers which is a key factor in business marketing.
