Coca Cola is targeted at many different groups of consumers. The company mainly targets young people from around ages 17-30. The different varieties in beverages also contribute to attracting different groups of people. Coca Cola carries energy drinks, juices, and water to fit the needs of everyone. The company also uses pricing to target different people such as making smaller bottles that cost less for people at lower economic status'.
Coca Cola has different market segments which targets a specific group of people. They carry energy drinks and vitamin water for athletes, juices mainly for children, Carbonated beverages in different flavors for adults, and water. Meeting the needs of different consumers means that the company can prosper and get more customers. Today, Coca Cola still makes new products to target more people and expand their product line; this helps the company to remain the number one in carbonated beverages against competitors.
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