Tuesday, May 14, 2013

Ch. 7 - Business Marketing


When it comes to business marketing, Coca Cola is very strategic. They market to fast food chains such as mcdonalds, shows like american idol and to supermarkets. By marketing to different companies they are marketing directly to and indirectly to their customers. they can reach their target market without having to be directly involved in promoting their products to their customers.

Another strategy that Coca Cola uses to market is that they use a variety of products in fast food chains. Coca Cola currently dominates fast food companies over its competitor Pepsi. McDonalds,Wendys, Burger king and popeyes all serve Coca Cola beverages with their meals and offer a varity of drinks for people to choose from. Due to the different selections of drinks the company can profit from any beverage sold whether it is Coke or Hi-c.Coca Cola has hundreds of bottlers world wide that sells beverages to consumers, this helps coca Cola to grow as a company and not have to directly sell to consumers which is a key factor    in business marketing.


2 comments:

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