When it comes to business marketing, Coca Cola is very strategic. They market to fast food chains such as mcdonalds, shows like american idol and to supermarkets. By marketing to different companies they are marketing directly to and indirectly to their customers. they can reach their target market without having to be directly involved in promoting their products to their customers.
Another strategy that Coca Cola uses to market is that they use a variety of products in fast food chains. Coca Cola currently dominates fast food companies over its competitor Pepsi. McDonalds,Wendys, Burger king and popeyes all serve Coca Cola beverages with their meals and offer a varity of drinks for people to choose from. Due to the different selections of drinks the company can profit from any beverage sold whether it is Coke or Hi-c.Coca Cola has hundreds of bottlers world wide that sells beverages to consumers, this helps coca Cola to grow as a company and not have to directly sell to consumers which is a key factor in business marketing.
This blog needs heavy revising.
ReplyDeleteAs you know, businesses of all sizes right from McDonald’s and Coca-Cola down to your
ReplyDeletelocal hardware store are trying to get a presence on social media sites such as Facebook
and Twitter. Think of how many ‘Fan pages’ and advertisements you have seen on Facebook
recently for businesses in your local area.
It’s a big thing right now and it’s making people just like you a lot of money.
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