Coca Cola has a very diverse product line. they carry different types of carbonbated beverages such as Fanta, diet Coke, Dr. Pepper, Sprite and many more. they also have a product mix, which means that they carry other products aside from carbonated beverages such as Dasani water, Minute Maid fruit juice, and Nestea ice tea. Coca Cola products are sold locally in the United States which classifies it as a convenience item. Convenience products are sold at low prices and are generally sold locally. 
Typically, Coca Cola has packaging uniformity which means that the packages have a common look but individual image. Coca Cola products have an hourglass bottle shape that is similar to the original Coca Cola shape. The bottles are Shaped the Same however, their designs are different. The uniform bottle Shape is used to distinguish Coca Cola Products from other products as well as making it known that the other Beverages are from the Coca Cola company as well.
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