ch. 16-Promotional Planning for Competitive Advantage

In order to remain competitive, Coca Cola is constantly coming up with new ways to keep and attract customers. In order to remain the leading company for carbonated beverages, Coca Cola has remained competitive through special promotions, advertisements, sponsors and going global. Over the course of the year, Coca Cola has special promotions that motivate buyers. Promos such as 'mycoke rewards' give customers prizes for entering the codes marked under the cap of certain drinks. Coca Cola also offer discounted prices on beverages at certain times of the year. Finally, the company gives coupons for 'Six Flags' amusement park on cans of Coca Cola during the summer which is obtained upon purchasing.

Creating Advertisements is  another promotional strategy that coke uses, in their advertisements they attempt show people why they should choose Coca Cola as well as putting the brand 'out there' to become well known. Coca Cola sponsors shows like american Idol to attract the fans of the show to choose their products instead of their competitor Pepsi. The company plans to promote their products worldwide by expanding to different countries. Currently, Coca Cola is sold in many big cities around the world and are trying to expand further to smaller and  underdeveloped countries and cities.