Ch. 6 - Consumer Decision Making

Coca Cola has many qualities that allow them to attract customers. Qualities include the availability of products, familiarity of the product and the quality of the product. Coca Cola is available in over 200 countries worldwide. Easy access to the products allows consumers to not only become familiar with the product but to also choose it because it is easy to find.

 

Another factor that contributes to consumer decision making is excessive promoting. From commercials to billboards, Coca Cola makes sure that their products are put "out there". When people constantly see Coca Cola everywhere, they are lead to believe that the product is good and are willing to try it. Often time’s celebrities will help to promote the products as well. When people see that a famous person that they look up to drink Coca Cola, they themselves will want to drink the product.Currently, the show American Idol promotes Coca Cola by showing famous musician judges drinking it, displaying it all over the stage and by putting it in their commercials. In return, Coca Cola sponsors American Idol.

 Finally, Coca Cola drives people to buy their products because it is refreshing and quenches thirst. The quality of Coca Cola drives customers to buy more. Coca Cola also offers a wide variety of different carbonated drinks and juices for consumers to choose from. In case customers get tired of one product they will have other products available to them, therefore keeping them as a customer. Having a wide variety of products allows the company to give people what they want and more of it. Customers are driven to buy products that satisfy their needs.