Tuesday, April 2, 2013

ch.15 - Retailing

Coca Cola is sold in most stores across the USA. You can find the beverage at a local convenient store or at fancy restaurants. At a convenient store you can find Coca Cola displayed more abundantly than other beverages. It is also displayed along side related products such as Diet coke and other drinks that are made by Coca Cola such as Fanta and Dr.Pepper.

In super markets,  Coca Cola also has a bigger Section of  beverages than other soft drinks. It is displayed at the front of the store as well as in the soda aisle. Coca Cola is also displayed at a higher level on the shelves than less popular Brands. Coca Cola has a better advantage  Over other drinks because it catches the customer at an eye level.


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