Tuesday, April 2, 2013

Ch. 17 - Advertising and Public relations

Coca Cola is known for its heavy advertising. Coca Cola is advertised in newspapers, magazines, television and the Internet. Heavy advertising has proven to be effective in increasing the sale of products  Which will ultimately yield bigger profits. A major factor in advertising is making sure that. You reach your target market. Coca Cola targets mostly young people. The company reaches out                                                                                             to their target market by featuring celebrities in their advertisements that young people look up to.

To attract sports fans Coca Cola used basketball legend Michael Jordan in magazines to advertise For them.  Channels such as Fox 5 is a major advertising station for Coca Cola. American Idol promotes Coca Cola rigorously throughout the show, this is beneficial to Coca Cola being that American Idol has over 20 Million viewers. The more people see a product, the more likely they are to buy the product because they think its good.


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