In order to promote sales, Coca Cola advertises everywhere from billboards to magazines to television commercials. Another way that Coca Cola promotes sales is through sponsoring television shows such as American idol and also by creating "mycoke rewards". "mycoke rewards" allows customers to have a point system in which they can win prizes after accumulating a certain number of points. The company uses the rewards as a way to get people to drink more coke and stay loyal to the company. Sales promotions have proven to be effective due to Coca Cola being the number one company selling company of carbonated beverages.
Recently, Coca Cola has been using a soda fountain that gives customers a larger selection of beverages to choose from called "Coca Cola Freestyle". The different selections are other beverages that the Coca Cola company makes.
The soda fountain promotes sales because it is convenient for customers to get what they want, when they want. Many fast food chains such as McDonald's and Checkers have replaced traditional soda fountains for the new ones which also makes it easier for the company to reach their target market.
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